Hudson Says They Are "Rebranding"

Bubble Cool Will Not Reopen, But There's More

Updated 4 weeks ago David Stone
People lined up for free drinks at Bubble Cool's "soft opening" during Fall for Arts in 2017.
People lined up for free drinks at Bubble Cool's "soft opening" during Fall for Arts in 2017.
© David Stone / Roosevelt Island Daily

We reported last month that Bubble Cool, which has had a troubled history on Main Street, was undergoing "renovations for two weeks," according to Shawn Zhang, the shop's owner. That's an understatement as they've served their last cup of tea and are headed in another direction.

Because Zhang has gone silent since telling The Daily about the renovations, our information is secondhand, but a highly qualified and well-informed secondhand.

"The shop is in the process of rebranding into La Dolce Vita - a similar concept with some improvements," is the news from Hudson's Alex Kaplan. Hudson, in partnership with The Related Companies, manages Main Street retail by way of a contract with RIOC.

Details are sparse, but a transition from Bubble Cool to La Dolce Vita is more like a seismic shift crossing a continental divide, from China to Italy. Less rebranding than a total makeover.

Bubble Cool suffered from rough going with the City Department of Health and closed for several weeks, last fall, in an attempt to satisfy complaints. During that interval, Bubble Cool won a kind of victory by holding off a bad rating by settling for a stalemate at "Pending."

That appears to be where that dispute ends.

Since La Dolce Vita will be required to meet the same DOH standards before reopening, a process that can take months, don't expect a reopening soon.

Our newest hole in Main Street retail will persist for a while.

 

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