Ferrero Joins the World's Most Innovative Tech Community

The Bridge at Cornell Tech Gains a Sweet Taste of Italy

David Stone
Ferrero Signature Brand, Also the Maker of Tic Tac
Ferrero Signature Brand, Also the Maker of Tic Tac
Creative Commons Attribution-ShareAlike 3.0 Italy

“Technology has become integral to all industries, not just our tech sector,” is how MaryAnne Gilmartin, President and CEO of Forest City New York explains the surprising announcement that Italian confectionary group Ferrero International S.A. is the latest company to sign on with The Bridge at Cornell Tech, joining Two Sigma and Citigroup. 

“At Cornell Tech, we are creating digital pioneers who are sparking innovation across sectors, not just at what you would consider traditional tech companies,” adds Cornell Tech Dean Dan Huttenlocher.

Born in Alba in Piedmont, Italy, in 1946, Ferrero opened Ferrero USA twenty-three years later in 1969.

Their first U.S. product? Tic Tac.

The popular breath mint was followed by Rocher, Ferrero's chocolate brand, and their one of a kind hazelnut spread, Nutella. (My first addicting taste of Nutella was international, coming during a breakfast stop in Paris, France, at a Belgian owned restaurant chain.)

Ferrero's joining investment and banking companies at The Bridge expands the vision most have for the groundbreaking campus.

Says Giovanni Battistini, Vice President, Open Innovation Science at Ferrero, "With the opportunity to work with Cornell Tech and be among other companies committed to change and innovation, we will develop cutting-edge research and technologies that will have transformational effects on our products and business.” 

Bridge developer Forest City "is selecting a diverse mix of startups and established companies from a variety of industries to create an ecosystem of companies focused on catalyzing innovation and the commercialization of new products and technologies, driving economic growth for New York," their announcement confirms.

"Ferrero has social responsibility in its DNA. Product freshness and highest quality, careful selection of the finest raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success."

You can learn more about Ferrero here.

The Bridge and other full scale operations at Cornell Tech opens in September.

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