Keeping Commercial in Christmas

Hey, RIOC! What's with Christmas in Early November?

David Stone
Community Christmas Tree competes with Fall for Arts and falling leaves of Autumn.
Community Christmas Tree competes with Fall for Arts and falling leaves of Autumn.
© David Stone / Roosevelt Island Daily

Only 47 shopping days to go, and Veterans Day, Thanksgiving, the possibility of a second Giant's win this season, but the holiday is being installed already on Roosevelt Island.

A sunny day, November, 60 degrees, golden leaves drifting by my window, and my friend sent me a photo of "our new red bus," parked in Good Shepherd Plaza.

She was joking, attaching a photo of a sleigh with a pair of manufactured reindeers, soaking up the sun.

It may be comically premature, but so far, this is so much better than 2017.
It may be comically premature, but so far, this is so much better than 2017.
© David Stone / Roosevelt Island Daily

"They're playing Jingle Bells in Starbucks," she added.

It's true.

Last month, my wife and I chuckled at the Christmas display in Bed, Bath & Beyond on Sixth. But that's commercial, right? Retailers draining every drop of green out of Christmas they can manage.

Leapfrog over Veterans Day. Plow through Thanksgiving while leaves are still changing into autumn hues, near breaking free in the next wind, then blown away by leaf blowers.

Hey, RIOC! What's with Christmas in Early November?
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So, what's up with Winter Wonderland decorations going up on Main Street on November 7th, to weeks before an earlier than usual Thanksgiving?

Will it help sell sandwiches? Or is this another less than fully incubated, bad idea from the bright minds that made last year's Extravaganza land as an expensive flop?

Are they overcompensating?

When seasonal garland competes with Autumn leaves, still bright on their branches...
When seasonal garland competes with Autumn leaves, still bright on their branches...
© David Stone / Roosevelt Island Daily

The artificial tree's one of the first decorations to go up. Last year, it graced with cheery atmosphere the one unqualified success of the Hudson-Related/RIOC production, a colorful, song-filled lighting ceremony.

But this is just too soon, virtually guaranteeing decoration fatigue well before the whole thing comes back down in, what? February?

 

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