RIOC Goes Retro with All Caps Advisories

So, why is RIOC shouting at us?

Updated 10 weeks ago David Stone
So, why is RIOC shouting at us?

One of the first things we learned, at least a decade ago is, "Typing in all caps is Internet code for shouting, and it is rude." (New Republic, April, 2014) As the most recent RIOC Advisories show, the State agency failed to get the most basic message.

It's always a little weird when RIOC begins advisories with this:

"This is an important message from the RIOC Advisories alert system..."

Well, of course, it is. Otherwise, why would you be sending it? It's not a convention seen anywhere else, but with RIOC, it's embedded in a system template, apparently permanent.

Not to be outdone, RIOC sallies forth with another anomaly: 

"Please click here to acknowledge receipt of this message" they ask in a hot link. (And, no, they don't include punctuation.)

Does anyone do this? What's the point? Is RIOC afraid their precious messages are disappearing, unread, out in the ether?

Perhaps to reinforce the significance of the alert, RIOC goes on to yell at the top of its internet lungs:

"PLEASE BE ADVISED THERE WILL BE NO TRAM SERVICE TO AND FROM ROOSEVELT ISLAND ON SUNDAY MARCH 10TH, 2019."

A not unexpected announcement, and they go on to bark ferociously that they will continue to pay no heed to the needs of vulnerable residents:

"RED BUS SHUTTLE SERVICE WILL BE AVAILABLE TO AND FROM THE MANHATTAN TRAM STATION ON SUNDAY, MARCH 10TH FROM 11:00AM TO 8:30 PM, BEGINNING FROM THE ROOSEVELT ISLAND TRAM STATION."

So, why is RIOC shouting at us?
Click4Ad

Proving it was no fluke, less than a half-hour later, RIOC shouted another alert, one that shows that the importance of the announcement does not dictate the tone:

"PLEASE BE ADVISED THAT DUE TO CONSTRUCTION AT RIVERWALK BUILDING #8 THE NORTHBOUND LANE OF THE EAST ROADWAY OF MAIN STREET FROM THE ROOSEVELT ISLAND TRAMWAY TO THE BLACKWELL HOUSE TURNAROUND  AT 500 MAIN STREET WILL BE CLOSED TOMORROW THURSDAY MARCH 7TH FROM 7AM TO 6PM.  THERE WILL BE NO PARKING FROM THE FRONT OF 405 MAIN STREET TO THE FRONT OF 475 MAIN STREET."

It's not just that somebody's caps lock is stuck on. Punctuation seems also to be limited to periods, no commas allowed, even for clarification where screaming capitals challenge our developed reading abilities.

About a year ago, RIOC President/CEO Susan Rosenthal hired Alonza Robertson as Public Information Officer with a goal of sprucing up communications. He did that before joining the long list of unexplained disappearing acts at 591 Main Street. Apparently, the impact of Alonza's presence vanished with him.

 

Comments powered by Disqus

Assorted Ideas

“To move the world…”

Socrates’ “Move The World” Quote Poster (Blue) by MementoStudios Want to make a difference? What are you waiting for? One more reason to love Socrates. He knew, 2,500 years ago.

Did Abraham-Hicks Kill Ari?

Did Esther Hicks or her late husband Jerry Hicks help — or their “teachings” — precipitate the death of Ari, an artist who turned to the Abraham-Hicks controlled Abe Forum for support? Here’s the story, pieced together from the accounts of friends outraged over what occurred and efforts to hide the tragedy. If Esther Hicks, … Continue reading Did Abraham-Hicks Kill Ari? →

“More Or Less I Am” Celebrates Whitman’s 200th Birthday in New York City

“Whitman’s own manic enthusiasm might be required to describe the joyous jamboree that occurs when you combine a fiddle, flute, cello, guitar, and steel drum with readers from the audience, an opera singer, the sounds of jets flying overhead and bells ringing at Riverside Church, the guy who played Brother Mouzone on The Wire, and … Continue reading “More Or Less I Am” Celebrates Whitman’s 200th Birthday in New York City →

Netflix “See You Yesterday” YRB Interview with Jonn Nubian

“See You Yesterday is a genre-blending drama that utilizes time-travel to examine the current issue of police brutality in America. YRB Executive Editor Jonn Nubian sat down with the Director/ Co- Writer Stefon Bristol, Co-Writer Fredrica Bailey and the cast, Eden Duncan-Smith, Danté Crichlow, and Brian “Stro” Bradley during during the 2019 Tribeca Film Festival to discuss the making of the film.” Continue reading the interview… … Continue reading Netflix “See You Yesterday” YRB Interview with Jonn Nubian →

Laugh Out Loud, Do Your Best Motto for Life

Family Values Wall Art by KaleenaRae Look at this, every day, and change your life…

You purchase helps The Daily Keep publishing...